25 years of experience in Communication & PR
Strategic Communication.Powerful Results.
At iSMART CONSULTING LLC, we combine 25+ years of experience in media, public relations, and entrepreneurship to help your business stand out in today`s competitive landscape.
Our team delivers tailored PR strategies and impactful digital solutions designed specifically for SMEs, startups, and professional service providers.
Your Expert Partner in Growth and Visibility
iSMART CONSULTING LLC is built on a commitment to empower entrepreneurs, amplify brands, and drive sustainable business growth.
Building Success Together
With over two decades of experience in strategic communication and business development
Our Mission
To provide enterprises, startups, and professional service providers with the tools, strategies, and insights they need to grow their visibility, reputation, and impact.
Our Expertise
- Led editorial teams at top media outlets and built digital media platforms.
- Supported international clients in developing communication strategies that resonate across cultures and markets.
- Designed and delivered training programs in communication for CEO, Managers, and PR experts at the company.
Our Values
Expertise
Backed by 25+ years of hands-on experience in media and strategic communication.
Integrity
Transparent, ethical guidance in every project.
Innovation
Creative solutions tailored to your specific goals.
Empowerment
Supporting young entrepreneurs and founders.
Why Choose iSMART CONSULTING?
Deep knowledge of traditional and digital media.
A proven track record in PR and communication strategy.
International networks and multilingual capabilities.
Commitment to measurable, high-quality outcomes.
Comprehensive Solutions for Your Success
Tailored solutions from strategic communication to digital transformation
End-to-End Solutions for Your Success
With our comprehensive approach, you gain a partner who understands the challenges of entrepreneurship—because we`ve built businesses ourselves.
Strategic Communication & PR
- Media Relations and Press Outreach
- Reputation and Crisis Management
- Thought Leadership Development
- Event Promotion and Campaigns
Digital Solutions
- Website Development and Content Strategy
- Social Media Management
- Digital Advertising and Lead Generation
- Analytics and Reporting
Training
- Communication Skills for Founders
- Digital Knowledge and Marketing Workshops
Special Projects
- Multilingual Communication Strategies
- Cross-cultural Brand Positioning
- Educational Content Creation
- Custom Training Programs
Ready to Transform Your Business?
Let`s discuss how our expertise can help you achieve your communication and growth goals.
Start Your JourneyLeadership & Expertise
Meet Albana Muçaj, Founder & CEO of iSMART Consulting LLC — a dynamic media, communications, and business development professional building bridges between innovation, entrepreneurship, and communication.

Albana Muçaj
Founder & CEO, iSMART Consulting LLC
- 25+ Years Experience: International experience spanning journalism, public relations, digital media, and entrepreneurship across the Balkans and U.S.
- Educational Innovation: Founded Kallz Multifunctional Centre in Tirana, empowering hundreds of entrepreneurs through public speaking, digital marketing, and startup development programs.
- Startup Mentorship: Certified Startup Mentor by the German Institute for Business Development, having coached over 170 startups as Ambassador of Women Startup Competition Albania.
- Media Leadership: Former Editor-in-Chief at BusinessMag.al and journalist for ABC News Albania and Monitor Magazine, specializing in economic development and innovation.
Professional Background
With over 25 years of international experience, Albana has built a strong reputation as a bridge between innovation, entrepreneurship, and communication. Before launching iSMART Consulting in the U.S., she founded Albana Muçaj PF (Kallz Multifunctional Centre) in Tirana, Albania — a training hub that has empowered hundreds of entrepreneurs. She also created va-spas.com, a digital media platform dedicated to entrepreneurial storytelling and brand growth.
Credentials & Leadership
A Truly Global Perspective
Career Highlights
- Editor-in-Chief at BusinessMag.al, covering economic development and innovation
- Journalist for ABC News Albania and Monitor Magazine
- Reporter for Albanian Telegraphic Agency (ATA)
- Translator and interpreter in Italy
Languages & Impact
Fluent in Albanian, English, and Italian, Albana brings a truly global perspective to every project she leads.
Driven by a passion for empowering others, Albana continues to build platforms that connect people, ideas, and opportunities — inspiring growth through communication and purpose.
Media Appearances
Albana has been featured across multiple media platforms, sharing her expertise in entrepreneurship, women's leadership, and business development.
Let`s Build Your Success Story Together
Ready to grow your brand, connect with your audience, and achieve lasting impact? Let`s start a conversation.
Schedule a Consultation
Location
U.S.-Based
Serving Clients Internationally
Phone
+1 (973) 866-4040Our Tagline
"Building Bridges Between Brands and People"
Slogan: Strategic Communication That Brings Your Business Closer to Your Clients.
